At Sundays, I led full-scope marketing and branding initiatives—working cross-functionally across Direct-to-Consumer channels, Social Media, Sales Teams, and Design. From the initial concept of each collection to final product launch, shaping cohesive brand narratives and go-to-market strategies that resonated & grew with our audience.

Below, you’ll find Summer ‘25 ‘Le Club”—from initial inspiration through branding, lookbook development, content direction, and email/SMS strategy.